to remove filtersCoke looks at new global brand
27 Nov 1997 | by HARRIET MARSH
. Coca-Cola has a turbulent new product development record. The success of launches such as Diet Coke in ...
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MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
The Network 16 - Diet Coke Publicis/ 2,559 8.1 ...
FOCUS: SPONSORED SUPPLEMENTS - Now a few words from our sponsors/Client names are becoming an increasingly familiar sight beneath the mastheads of mainstream supplements. Phoebe Gay reads between the sponsors’ lines
07 Nov 1997 | by PHOEBE GAY
sponsored supplements in glossy magazines for clients such as Heineken, Diet Coke and deodorant brand ...
LIFESTYLE: HOW TO LIVE THE GOOD LIFE - From the shared flat in Fulham and rows over the washing up, to growing vegetables and regaling Hampshire pals with tales of the glory days, Damian Lanigan charts the hard struggle adfolk face when it comes to findin
31 Oct 1997 | by DAMIAN LANIGAN
Content Coke (Diet) Coke (sniff) Big fat ad Integration ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
23 Oct 1997 | by JANE BAINBRIDGE
Wilkinson/ The Negotiation Centre 56 16 (10=) Diet ...
CAMPAIGN DIARY: YOU MUST REMEMBER
17 Oct 1997 | by MAIRI CLARK
Well done to those people who correctly identified last week s ads as 1. Pepsi Max; 2. Diet Coke...Well done to those people who correctly identified last week s ads as 1. Pepsi Max; 2. Diet Coke ...
ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall sponsored by Yellow Pages
09 Oct 1997 | by LISA CAMPBELL
70 7 (3) Diet Coke Publicis/Universal McCann 66 8 (-) Pedigree ...
NEWSMAKER/STEPHEN CARTER: New chief bent on shaking up the JWT status quo - Harriet Green reveals how ambitious Stephen Carter plans to turn JWT around
03 Oct 1997 | by HARRIET GREEN
plans for the agency, drinking a can of Diet Coke with his feet sprawled on the table. It s easy to ...
Advertising & Promotion: Campaign of the Week - Diet Coke
02 Oct 1997 | by PATRICK BARRETT
The Brief Diet Coke, launched in 1987, is now almost as global as its parent brand ...
Advertising & Promotion: Adwatch - The weekly analysis of advertisement recall
02 Oct 1997 | by PATRICK BARRETT
2 (-) Safeway Bates Dorland/Zenith Media 73 3 (2) Diet Coke ...
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