Search results for "Diageo"

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Diageo aims for full marks

07 Nov 2012 | by Noelle McElhatton and Gemma Charles

with Diageo's Matthew Barwell Diageo's agency planners, account handlers and creative directors ...

Putting Diageo to the test: 10/10?

07 Nov 2012

Marketing has picked out 10 TV ads from across Diageo's portfolio of brands over the years...will be Diageo s new text book how not to do our advertising . Someone drops a birthday cake. But ...

Barwell drives creativity at leaner Diageo

21 Feb 2013

Matt Barwell, Diageo s consumer marketing and innovation director for Western Europe, might be ...

The World: Bangkok - Diageo hands Thai media duties to Starcom

10 Jul 2009

Diageo has appointed Starcom as its new media planning and buying agency in Thailand, following a...brands such as Benmore, Smirnoff and Johnnie Walker. Diageo is the leading importer and distributor of ...

Sharrocks faces tough job as Carat hits Diageo review

15 Jul 2004

The news that Diageo is conducting a media review out of Carat can't have been the welcoming...must be that while Diageo is aligned to Carat on an international basis (indeed, it originally won the ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates...milestone. In September and December 2011 respectively, Diageo and Heineken inked large-scale direct ...

Categorically speaking - is marketing by category over?

16 Jun 2010 | by Jane Simms

How will a shift away from brand management affect drinks firms like Diageo....To some, drinks group Diageo's shift toward running its marketing on a category basis is long ...

Mark Ritson on branding: Banal at home, extraordinary abroad

06 Sep 2006

Paul Walsh is still doing a splendid job as Diageo's chief executive, as last week's preliminary...the first time in four years. Most of Diageo's eight global priority brands had stellar years, with ...

News Analysis: Belief in CSR work begins at the top

05 Oct 2006 | by Paul Walsh

The CEO of Diageo insists that commitment to social responsibility, and the degree to which it is...Pillsbury and for the past six years at Diageo. Our brands, such as Johnnie Walker, Smirnoff and Guinness ...

Sector Insight: Liquers

21 Mar 2012 | by Jane Bainbridge

, chief marketing officer, Diageo Fennell has been chief marketing office at Diageo since September ...

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