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Marketing Society Awards for Excellence 2011: 360 degs marketing

; Cadbury, Spots V Stripes; Coca-Cola, Schweppes Diageo ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

In the second part of our two-part interview, Diageo's chief marketing officer talks about the...ideas, full of flair to surprise our consumers. At Diageo, when we work with an agency it is the number ...

Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has

In the first of a two-part interview, Diageo's chief marketing officer discusses taking his brands...Andy Fennell, chief marketing officer at Diageo, is on a journey to explore new markets and new ...

The Work: Private View

party Client: Georgina Meddows-Smith, category marketing director, whisky and specialities, Diageo ...

Power 100: 50 and Up

from Diageo as international marketing director at Britvic, to lead ambitious growth plans across ...

Marketing Society Marketer of the Year

'brand voice' for the first time. ANDY FENNELL, Chief marketing officer, Diageo Fennell is a true ...

The Work: Private View

Project: St Patrick's Day Client: Paul Cornell, marketing manager, Guinness, Diageo Brief: Prepare for ...

City & Corporate: The Week in the City

Brunswick and Pelham Bell Pottinger have been on either side of the deal that saw Diageo buy Mey

From prweek.com/uk: Most read

boost agency opportunities long-term - 13 December 6. Diageo calls in Story PR to run global whisky ...

Campaign: Food and drink - Talisker sets sail to raise cash for charity

firm Diageo wanted to lift the product out of the food and drink pages. The idea was to sponsor a 4,000 ...

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