Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal
10 Nov 2009
clients include some of the world's most powerful brands, including BP, Diageo, Invensys, Morrisons and ...
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Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
in retail with Boots, before taking up roles at drinksmaker Diageo, tour operator Thomas Cook ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
their abilities in this area,' says James Payne, Baileys global communications manager at Diageo ...
Brand Health Check: Gordon Ramsay
09 Dec 2008 | by Joe Thomas
, Chris Hutcheson. Diageo's decision to use Ramsay as its brand ambassador for Gordon's Gin was based on ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
advertising. He says he has replaced Diageo's Smirnoff with Russian Standard vodka in all the Tattershall pubs ...
Careers: Brand manager of the week - Oakley Walters, Assistant brand manager, Baileys, Diageo
10 Sep 2008
Describe yourself in three words. Shorter than average. What would you be if you weren't a brand manager? A chef. What advice would you give someone starting their marketing career today? Bankers get more money, teachers get more holiday. What makes a good brand manager? A subtle combination...
Companies link to launch tandem marketing campaigns
12 Aug 2008 | by Alex Brownsell
. Several other drinks brands have experimented with in-store tie-ups; Diageo stablemate Gordon's Gin ...
Marketers face threat of more regulation
29 Jul 2008 | by Jane Simms
advertisers follow Diageo's lead and divert part of their marketing budget into campaigns that highlight a ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
. After all, Aviva is only a name. You get used to it, just as we have all got used to Diageo, Virgin and ...
The Marketing Profile: Simon Stewart of Britvic
24 Jun 2008 | by Jemima Bokaie
strategy at Coca-Cola in Australia, and at its HQ in Atlanta. He then joined Diageo, where he worked his ...
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