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MEDIA ANALYSIS: More to CNBC than rolling news

17 Apr 2008 | by Hannah Marriott

add colour and get under the skin of companies, believes Diageo head of corporate, broadcast and ...

News Analysis: Belief in CSR work begins at the top

05 Oct 2006 | by Paul Walsh

The CEO of Diageo insists that commitment to social responsibility, and the degree to which it is...Pillsbury and for the past six years at Diageo. Our brands, such as Johnnie Walker, Smirnoff and Guinness ...

News Analysis: PR blitz confronts binge drinkers

03 Dec 2004

Guinness-to-Smirnoff drinks giant Diageo is running a media campaign called Good Intentions, which intends to encourage ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

ALCOPOPS Brand Brand Owner Consumer PR Agency Archers Aqua Diageo ...

 

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