to remove filtersSchweppes embarks on Smirnoff 'cocktail' ads
05 Aug 2008 | by Alex Brownsell
photographer Jessica Craig-Martin. Diageo is rolling out a £4m drive to promote vodka Smirnoff as a mixer ...
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Jeremy Lee on Media: Unproven and unworkable
03 Mar 2010 | by Jeremy Lee
clients both privately and within the NHS. She has also worked with companies including Diageo, Dior ...
News brief: Watch interviews online
08 Jul 2008
McDonald and Diageo marketing director Philip Almond, conducted at last week's annual Marketing Power 100
Baileys and Guinness to sponsor C4 film content
17 Jun 2008 | by Gemma Charles
LONDON - Diageo will promote its Guinness and Baileys brands through a £5m sponsorship of films...JWT will handle the Baileys creative. The tie will see the Diageo brands replace directories ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
challenge to date. 14. Philip Almond, Diageo B Faced with demands for a pre-watershed ban on alcohol ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
FMCG sector, including stints at Coca-Cola and Diageo, where he ultimately became the vice-president of ...
Tesco vows not to place Google keyword bids on rivals' trademarks
29 Apr 2008 | by Ed Kemp
online advertisers into conflict. Earlier this month, a range of high-profile brands including Diageo ...
Advertisers prepare for battle as Google scraps search rules
15 Apr 2008 | by Gareth Jones
to build its brand online; other advertisers, including Diageo, Mercedes-Benz, O2 and Domino s, also ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
Suzuki 16.08 18.6 100 Diageo 15.99 -1.3 Total Top 100 ad spend 07 3,779 6.67 Total ad ...
Digital choice: Guinness 'Enigma' site
09 Jan 2008 | by Richard Annable, Partner, Cardinal Research
With Guinness sales looking a little flat, Diageo has turned to designer Richard Seymour for a bit
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