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Toyota and Diageo pick up prime New Year airtime on ITV

Diageo and Toyota are lining up to take their place in advertising history after securing the most...Diageo and Toyota are lining up to take their place in advertising history after securing the ...

Guinness TV ad to call millennium last orders

the next, following a deal between Diageo and Granada....in the next, following a deal between Diageo and Granada. Diageo beat off rivals, such as ...

CLOSE-UP: CLIENT OF THE WEEK - Menezes refreshes UDV brand/UDV’s global director can’t stop talking about Johnnie Walker, Jenny Watts writes

Diageo two years ago. Menezes believes the subsequent implementation of an executive committee ...

Consumers favour cause-related brands

supported by Centrica, Diageo, GWR Group, Lever Brothers, SmithKline Beecham, Tesco and The Marketing ...

M&S outlines tactical turn to boost recovery

, will include: John McGrath, group CEO of Diageo; Tim Mason, marketing director of Tesco; Carl Symon ...

MEDIA: Briefs

director of Diageo, will join the Reuters board from next January. Capital Radio is to ...

MARKETING IN THE NEW MILLENNIUM: Speed, change, uncertainty, opportunity - new research reveals what the UK’s leading marketers believe the future holds

director level or above, at some of the leading UK companies. These include: Van den Bergh, Diageo ...

MARKETING MIX: Never say never to a tie-in ad

his traditional vodka martini in favour of Diageo s Tanqueray Gin. It is not known how much Diageo ...

Court of Appeal upholds Norowzian copyright decision

copyright was infringed by Diageo in the Guinness commercial, 'Anticipation'....spokesman for Diageo said: "This decision will be of interest to all those involved in the advertising /film ...

Court of Appeal upholds Norowzian copyright decision

was infringed by Diageo in the Guinness commercial, Anticipation ....was infringed by Diageo in the Guinness commercial, Anticipation . Lord Justices Nourse, Brooke ...

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