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ANALYSIS: Can Guinness keep ahead? - With a well-established reputation for innovative and inventive advertising, the pounds 12m Guinness account represents a challenge and a prize. Harriet Marsh reports on why the stout brand is reviewing its work

20 Nov 1997 | by HARRIET MARSH

merger, and the decision to create the new company Diageo, frees the brewing division from the ...

Guinness chief exits amid ad agency revamp

15 Jan 1997 | by PATRICK BARRETT

its pounds 24bn merger with Grand Metropolitan to form the global food and drinks business, Diageo...., Diageo. O Neill, who is moving to ICI as chief operating officer, will be replaced by Guinness ...

AGENDA: Can BBDO put Guinness top? - As Guinness sets out to double its share of the beer market, Patrick Barrett asks whether shaking up its advertising business will be enough to keep the brand ahead of the game

15 Jan 1997 | by PATRICK BARRETT

merger last year with Grand Metropolitan to form Diageo, the world s largest drinks company, senior ...

 

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