Barwell drives creativity at leaner Diageo
21 Feb 2013
Matt Barwell, Diageo s consumer marketing and innovation director for Western Europe, might be ...
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Drinks trade fights minimum pricing with 'Why should we pay more?' campaign
21 Feb 2013 | by Daniel Farey-Jones
supermarkets and drinks giants Diageo and Pernod Ricard. The issue pits the association against health ...
Gordon’s Gin unveils major innovation push
15 Feb 2013 | by Gemma Charles
Diageo is launching its "biggest ever innovation" drive for the Gordon's brand with the...will be supported by a 1m marketing campaign. Nin Taank, Gordon s Brand Manager, Diageo GB, said ...
James Purnell to oversee marketing at BBC
14 Feb 2013 | by Ben Bold
Gordon Brown to stand down as prime minister. Almond, a former Diageo marketer who joined the BBC ...
GolinHarris grabs share of £1m Smirnoff PR work from Diageo
13 Feb 2013 | by John Owens
Diageo has shifted a large chunk of its Smirnoff work from Splendid to GolinHarris....Western Europe and influencer activation in Britain. Diageo s move followed chemistry meetings. It ...
Edelman hands Jackie Cooper new global creative role
07 Feb 2013 | by John Owens
Right to Play for Omo/Persil. She currently provides brand consultancy for Starbucks, Diageo, Shell ...
Bacardi names Andy Gibson as new chief marketing officer
04 Feb 2013 | by Gemma Charles
), part of Foster's Group. Before CUB, he worked for Diageo for 13 years in a series of general ...
John Mahony - The reputation evangelist
25 Jan 2013 | by Alec Mattinson
like Diageo and Unilever began to buy into the message. And it is a message Mahony preaches just as ...
Diageo scouts agencies for Captain Morgan push
23 Jan 2013 | by John Owens
Global drinks powerhouse Diageo has launched an agency hunt for its Captain Morgan rum brand....rum brand and only the sixth premium spirit to sell ten million cases in one year. Diageo is ...
Guinness launches £5.5m 'Made Of More' campaign with helpful town clock
18 Jan 2013 | by Gemma Charles
that it is 'Made Of More', according the brewer Diageo, means "never settling for the ordinary". The ...
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