Search results for "Diageo"

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Diageo streamlines ad strategy

02 Jun 2010 | by Joe Thomas

Diageo GB is consolidating its marketing strategy across its portfolio of brands and has called a...Marshall Warren (TMW), AKQA, Agency Republic and Chemistry Communications. A spokeswoman for Diageo said ...

Diageo dispenses with 'lead agency' approach

06 Apr 2011 | by Gemma Charles

Diageo is overhauling the way in which it works with its marketing agencies....At a recent seminar organised by Diageo, and attended by agencies spanning all marketing ...

Diageo hands Guinness' CRM brief to TMW

05 Aug 2010 | by Sara Kimberley

Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing and...with an emphasis on digital marketing. The win marks an extension of TMW's relationship with Diageo ...

VCCP wins pitch for Diageo cocktails

04 Aug 2011 | by Matt Williams

Diageo has appointed VCCP to handle the advertising work for its range of ready-mixed cocktails.

Diageo appoints TMW to Gordon's direct account

14 Mar 2008 | by Ed Kemp

LONDON - Diageo has hired Tullo Marshall Warren to handle its Gordon's Gin direct marketing...had managed the account since 1999. Diageo called the pitch among its roster agencies, which include ...

Dare wins double brief from Diageo

07 Jul 2011 | by Anne Cassidy

Diageo has appointed Dare to handle UK digital advertising on its Baileys brand alongside a second...cans. Diageo expanded the range with the introduction of Smirnoff Vodka Diet Cola in March this year ...

Diageo hands Ketel One account to 180 Amsterdam

14 Jun 2012 | by Anne Cassidy

Diageo has hired 180 Amsterdam to handle the international advertising for its Ketel One vodka...campaign for the brand in new markets, including the UK. Diageo has previously promoted Ketel One in the ...

Diageo GB consolidates DM roster into TMW and RPM

16 Nov 2010 | by Sara Kimberley

Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM...Both TMW and RPM, which already work with Diageo on Guinness and Smirnoff respectively, will pick ...

Initiative lands £17m Diageo media business in Ireland

17 Aug 2009 | by Sara Kimberley

LONDON - Diageo, home to drinks brands Bailey's and Archers, has handed its estimated €20m (£17m...office won the centralised Diageo media business for England, Scotland and Wales in 1998. Diageo in the ...

Adam & Eve wins £3m brief to promote Diageo brands

04 Nov 2010 | by Jeremy Lee

Adam & Eve has consolidated its position on the Diageo roster with an estimated £3 million brief to...The agency has been briefed to promote Diageo's Gordon's, Smirnoff, Baileys and Bell's spirit ...

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