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as possible before lots of money is spent on implementation." A spokeswoman for the Department of Business ...
A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...
a department store trumps the internet as the shopping destination of choice. The research also ...
the following year, presented by Ben Shephard. - The 2010 series was won by 29-year-old energy consultant Pete ...
The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging whole departments into gloomy introspection ... approach than the recently departed, brilliantly intuitive Simon Clift. Metrics vs intuition should ...
to defend their budgets from financial departments looking to reduce overheads. He said: "It has always been ...
and their procurement departments get it. They have seized the opportunity digital presents, and drive relentlessly ... with marketing. Not only is the marketing department not interested in results, as far as it's concerned ... instructed its procurement department to cut costs, so a guarantee to deliver a 4m sales uplift ...
Ashley Highfield has a problem. When Google prepares to launch a product, the global anticipation is akin to the prospect of a second coming; with Apple, it's bigger. However, when a new service rolls out of the door of Microsoft's product development department, more often than not a shrug ripples around ...
of dedicated, if flawed, members of the Baltimore Police Department and their struggles with drug dealers ...
departments are no longer beholden to traditional structures, and agencies, too, must be prepared to be more ... ?" But this creates its own internal challenges for marketing departments. "Where, for example, does Twitter sit ... inside marketing departments, agencies are also finding themselves readdressing the way they do business ...
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