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Ofcom fines Npower for abandoned telemarketing calls

savings on your energy bills'. This was considered to be a marketing message by Ofcom and therefore a ...

Think BR: Big data = better marketing?

clear and user-friendly format will give not only the marketing department, but business professionals ... of the realm of the IT department and is becoming an organisation-wide recognised advantage for success ... need to create systems which are understandable not just by the IT department, but by executives ...

BSkyB divides £25m direct brief between three shops

A review of the business began in March and was handled by the company's procurement department. The business has been divided into five lots comprising direct, digital, retail, strategy and experiential. It is not clear at this stage which agency will handle which part. The majority of Sky's DM was previously ...

TMW recruits MPG data strategy head

Foster, who was responsible for launching MPG s data strategy department and worked with clients including bmi, Nationwide and EDF Energy, has 10 years experience at agencies, including roles at Tequila\London and Response One. At TMW, she will head up the agency's data department, overseeing the data planning ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

that it was another department. Graham said: "Brands really embracing this [understanding the customer] are showing ...

Think BR: Adapting for the needs of today's marketers

, in house departments can become myopic as they struggle to get the broad view across what other brands ...

Field Marketing: Innovation ensures success

sugar-free drink and a 2801% uplift on our 250ml energy drink. The ROI, looking purely at the activity ... .ON What did you do? We supported our overarching "Get energy fit" message via a roadshow, demonstrating easily achievable energy savings, and highlighted our 2011 FA Cup sponsorship. This 'E.ON Experience ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... marketing ASOS EDF Energy Thank yous Reward Programme archibald ingall stretton Skitpon ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

at taking 7.6bn off the cost of TfL by 2018, Macleod has had to structure his department, leading to some ...

SHIFT: Personalisation key to coping with the death of the tribe

marketing department may be subscribing to quarterly trend reports and highly defined consumer tribes, your ... of people. Liquid business depends on live, liquid research and insight - Your research department may ...

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