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The Cabinet Office relaxed brand partnership rules last week, offering exclusive sponsorship of government campaigns for the first time and removing the requirement for departments to match funding from partners. One agency executive said: "Who owns the message? If funding is not balanced between the brand ...
. The campaign targets the Department of Energy and Climate Change, MPs and policy makers, calling on them ... emissions, according to Norbord. The subsidies are aimed at meeting targets for renewable energy generation in accordance with the EU Renewables Obligation, but Norbord claims they could see the UK energy ...
The relaxed guidelines, in place from this week, free up government departments to leverage more ... . Bodies such as the Department of Health and Department for Transport no longer have to match the funding ... s competitors to offer them a chance to pitch for the partnership, although departments must still work ...
Manning Gottlieb OMD has retained the media planning contract for the Department of Work...The Omnicom agency successfully defended the business against WPP s MediaCom and another undisclosed agency. Manning Gottlieb will now continue its work on the DWP s 'I m In' campaign, on which the department plans to spend 8m. The campaign launched in September 2012 and has starred celebrity bosses ...
by the newly created executive body of the Department of Health, Public Health England, in the next couple ... at the Department of Health, will run the review. It will be completed by the autumn, when M C Saatchi s contract ... , as part of anti-obesity drive. Change4Life, was previously overseen by the Department of Health directly ...
"deep expertise in innovative business strategy" and shares the department s mission to drive "digital ...
At a briefing at the Cabinet Office, Aiken announced that there would be no changes to the 10 creative agencies who have been chosen to provide advertising services to government departments ... an intermediary between the government department and the agency," he said. "Now we re moving into direct agency ...
The Department of Work and Pensions has invited three agencies to pitch for the comms planning..., and the Department's relationship with Adam eve/DDB, are not affected by the review. Follow @LouiseRidley ...
be another important measure". The ASA also verified with the Department of Health (DoH ...
(which created work for the Department for Transport s Think! road safety campaign), failed to make ...
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