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PepsiCo and Tesco sign up to label scheme, but Kellogg's stays away

. UK government departments working with the food industry, health NGOs and other partners worked ...

Govt installs hidden cameras in pub toilets to portray drink drive 'horror'

The television ad is part of the Department for Transport s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic. Brand: Department for Transport ... manager at the Department for Transport Agency: Leo Burnett Creatives: Tony Malcolm and Guy ...

Ofcom takes action as consumers plagued by growing nuisance calls

, rising to 51% of identifiable unwanted recorded sales calls. Energy (10%), market research ...

Government warned to treat brand link-ups with caution

The Cabinet Office relaxed brand partnership rules last week, offering exclusive sponsorship of government campaigns for the first time and removing the requirement for departments to match funding from partners. One agency executive said: "Who owns the message? If funding is not balanced between the brand ...

Brands offered exclusive sponsorship rights for Whitehall campaigns

, which found the rules were having a potentially negative effect on the ability of departments ... of activity departments can undertake with "appropriate partners" on campaigns like Change4Life, Fire Kills or the Think! activity targeting drivers. The new guidelines also advise that: * Government departments ...

Government relaxes brand partner campaign rules

The relaxed guidelines, in place from this week, free up government departments to leverage more ... . Bodies such as the Department of Health and Department for Transport no longer have to match the funding ... s competitors to offer them a chance to pitch for the partnership, although departments must still work ...

Apple ignores government pleas for greater parental controls

the Department for Education..... The news comes despite research from the Department for Education finding that parents "very clearly said ... or findings from parents focus groups when asked by the Department for Education. However, Apple did ... of Apple owners are being told about parental controls because Apple told the Department for Education ...

Under the spotlight: Sheila Mitchell, marketing director, Public Health England

Public Health England, the newly-created executive body of the Department of Health (DH), has...Sheila Mitchell (left), now the body's marketing director, spoke to Marketing about the effect of PHE on her work and some of the key points of the strategy. How does your shift from the Department of Health into PHE affect you, your team and your ability to run campaigns? From the marketing ...

SSE fined record £10.5m by Ofgem for breaching marketing rules

to customers being "missold" energy deals....energy prices being lowered by doing nothing at all". The regulator has slammed the practice by clarifying that there is no automatic reduction in energy prices owing to "a government thing called ... trust in the energy supply industry. "These failings did not just take place on the doorstep ...

Procurement accused of 'rupturing' Whitehall marketing departments

's marketing departments over the creation of the government's advertising roster....for the direct and digital account for the Department of Health last year, missed out on the direct roster. A ...

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