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EDITORIAL: Brand dilution will not help Vogue in UK

As magazine companies prepare to launch a host of new titles (In Style, Glamour, Cosmo Girl ...), they must not forget the importance of each title's brand. A lesson that Vogue's marketing department should learn. The November issue's 'get the look' celebrity-focused supplement paid more homage to In Style ...

NEW MEDIA: DESIGN AND CREATIVE - The creative challenge. New-media technology is often blamed for inhibiting creativity in online advertising. But is the real problem a lack of new-media creatives who understand brands?

of broadband will change attitudes to digital creativity. 'By that time creative departments will embrace ...

Boo.com ready for relaunch

at Bloomingdale Department Stores in the US, and she was recently a member of the turnaround team ...

MARKETING TO A NEW-MEDIA GENERATION: Network for Teens - With the broadening accessibility of the internet, teenagers are fast becoming a prime target for advertisers but, as Emma Hall discovers, they are a fickle audience

the summer holidays I got a job working in the despatch department at Bates UK. I get the internet ...

MEDIA: HEADLINER - MGM's bright young thing sets out his five-year agency plan. Matt James is living up to his potential as a face to watch, Anna Griffiths says

of his only negative words during the interview. 'I love people and energy in an office and it didn ...

Bungay benefits in TBWA revamp

the department could be run more efficiently. 'My first priority will be to find ways to continue to improve our ... together at the moment. The restructuring of the creative department forms part of an ongoing review ...

Bungay benefits in TBWA revamp

the department could be run more efficiently. 'My first priority will be to find ways to continue to improve our ... together at the moment. The restructuring of the creative department forms part of an ongoing review ...

McHardie joins TBWA in research role

will feed trend information into TBWA's planning department, which is undergoing a parallel expansion under ...

REVIEW: Marketing and advertising news in the week’s press

of Channel 5, is restructuring his department. David Bainbridge, the head of marketing, becomes the deputy ...

M&S extends its Autograph range to men’s fashion

Marks s brand into 28 stores by the end of October. M s department of seven stores at locations yet to be decided on October 12. It has signed up designers including Timothy Everest, Lorenzo Matassini and shoe designer Oliver Sweeney to the project. The Autograph branded area on the men ...

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