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Campaign Hall of Fame. (Part 2 of 2)

s creative department did not take to the idea - possibly because it wasn t theirs - but their boss ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

campaign ... Anchor fires Saatchis ... and the Department of Health reviews its pounds 5 million nurses ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

Spencer joined him in 1894 to found Marks in January 1999 it introduced a marketing department ... years as a way of putting across its energy, food and nourishment and the jingle was introduced ... market research department, almost unheard of among US businesses before then. It was among ...

Stop Press

Hobday joins as director of customer marketing from P s marketing department within Sainsbury s. He will report to Philip Jansen, group marketing director and his department will include market research ...

Loot Group's team hunts ads for year 2000 schools guide

and marketing departments direct, often using one-to-one presentations. A full-page ad in the new guide ...

Nautica hires UK marketer to lead Europe relaunch

. Nautica sells mainly through concessions in department stores. ...

Leagas Delaney set to kick off US drive for Harrods website

, and provides a platform for the expansion of this famous department store in to a truly global brand. ...

Lands’ End site lets pairs shop online

. The service is similar to offline schemes provided by several traditional department stores. The move ...

Briefs

department and promoted Dave Sibley, former controller of sponsorship marketing, to vice ...

CAMPAIGN DIARY: Shoppers jockey for position outside Grey

cheers as the guests thought they were strippers. The good-natured chaps soon departed ...

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