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Price cuts signal shift on clothing brand for Virgin

03 Dec 1998 | by LISA CAMPBELL

of the marketing department. The marketing team is now headed by Powell. More ads are currently being ...

Tobacco spin-offs face new curb

26 Nov 1998 | by DANNY ROGERS

tobacco firms to assume that brand extensions would be acceptable. The Department of Health ...

REVIEW: Marketing and advertising news in the week’s press

23 Oct 1998 | by HARRIET GREEN

director and folded its marketing department into its sales operation. John Simmonds, the former ...

MARKETING MIX: Brand manager of the week

24 Sep 1998 | by TIM AMBLER

be Carr Clark Rapp Collins for its commitment, energy and enthusiasm. The worst part of your job ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

03 Sep 1998 | by ROBERT GRAY

by the media. It cheekily laid on a coach to take shoppers from outside the Harvey Nichols department store ...

Wieden fires staff in Adidas furore

28 Aug 1998 | by HARRIET GREEN

activities after being alerted by staff in the creative department. It is still unclear whether ...

Laura Ashley reverts to traditional stance

20 Aug 1998 | by LUCY BARRETT

at how the company s marketing department operates, in the wake of the recent boardroom reshuffle ...

STOP PRESS

20 Aug 1998 | by ANNE-MARIE CRAWFORD

accounts. Radio sales house Emap On Air has created a new sponsorship department to develop long ... , has scrapped its marketing department and integrated it into its retail operations. Michelle Jones ...

PRIVATE VIEW

07 Aug 1998 | by MARK WNEK

Girl! In the end, a lack of sensitivity in the creative department to what works, plus the usual ... : National TV Department of Transport, Environment and the Regions Project: rear selt-belts Client ...

REVIEW: Marketing and advertising news in the week’s press ..

07 Aug 1998 | by ALI QASSIM

Branson, to head its marketing department. Flynn will be responsible for marketing, sales force ...

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