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director marketing, Department of Health, Professor Vince-Wayne Mitchell, Cass Business School, Dawn ...
company, whose staff are constantly connecting with the consumer through technology, each department ... traditionally out of the public gaze. For example, customer service departments will chat real time to large communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
of multiple, often biased opinions, would no longer overwhelm. With less energy consumed defending turf ...
makes a difference ... Marketing departments, which for quite a few years now have been reduced ...
department store in Minority Report. But this move towards convergence goes way beyond personalised ...
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