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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

, and we have a whole department in marketing alone doing this kind of modern-company thing. But ... it was fast, it didn't use the energy of a heater, and it didn't damage your hands. What we're always ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

and the marketing departments is vital to the brand's future, and as the head of this 30-strong dual department, his ... for the Selfridges No Noise campaign this year. Youthful energy Keeping close to the target market and finding ... is a mentor for the Urban Synergy role-model programme to help inner-city students. 'Energy and passion ...

Marketers must embrace the commercial realities

management only if they also have experience of the commercial department (page 5). At Diesel (page 14), they ...

Alessandro Benetton on building a brand out of controversy

some prisoners were photographed; consumers; the families of the inmates' victims; and department store ...

Tragus Group marketer Jemima Bird to depart in restructure

Tragus Group, the owner of restaurant brands Strada, Bella Italia, Cafe Rouge and Belgo, has restructured its marketing operations, leading to the departure of marketing director Jemima Bird.

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

Nike started 2012 with the launch of Fuelband, its 24/7 fitness-monitoring wristband. The band, which is meant to be worn at all times, measures every movement to generate Nike Fuel a measurement of how much energy is burned each day. An LED display tells users how close they are to their goal ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

with Ryanair. EDF Energy 'Zingy', the company's animated brand character ...

EDF, Homebase and Heinz, and the marketers behind cultural change

's marketing department has been at the heart of driving this process. She says that Homebase realised ... people. The business had become distanced from what it stands for,' she adds. The marketing department ... the initiative was activity by the marketing department, which winkled insights from research, educated staff ...

Sector Insight: footwear retailing

-specialists . As everyone from department stores to supermarkets, online to clothes retailers add shoes to their offering ... department before working her way to marketing manager in 2000. In 2007 she was promoted to her current role ...

Benetton's Gianluca Pastore on emulating the brand's glory days

and communications, its photography and graphics departments, and licensing and consumer insight for Benetton and its ...

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