11 Jul 2012
, different departments in Santander claim ownership of social, says Andy Smith, head of media relations ...
14 Sep 2011
| by Jane Bainbridge
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head...three elements to its comms strategy: the environment, energy prices and security of supply.
In any articles about the first two, E.ON - and indeed all energy firms - came out as the bad guys, but in terms ...
which energy firm it involved,' explains Esnouf.
But that does not stop the groundswell of anti ...
01 Feb 2011
| by Staff
director marketing, Department of Health, Professor Vince-Wayne Mitchell, Cass Business School, Dawn ...
12 Jul 2010
| by Steve Grout
. In particular, finance officers and procurement departments have been demanding ever-improving ROI. But amid ...
25 Jun 2010
| by Martin Bailie, glue Isobar
company, whose staff are constantly connecting with the consumer through technology, each department ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
of multiple, often biased opinions, would no longer overwhelm.
With less energy consumed defending turf ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
makes a difference ...
Marketing departments, which for quite a few years now have been reduced ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
department store in Minority Report. But this move towards convergence goes way beyond personalised ...
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