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Taking ten steps forward

04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory

industry and release the new energy we need to deliver real innovation and fresh new ideas to take us ...

Progress but room to grow

04 Dec 2012 | by Francis Ingham, PRCA

in-house comms departments, we are determined our members will drive events, not be buffeted by them ...

Look at the bigger picture

04 Dec 2012 | by Colin Byrne, Weber Shandwick

be the next Second Life as opposed to the next Twitter. PR departments and agencies need to look less white ...

Integration demands effort from everyone

03 Dec 2012 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

organisational structures, turf wars and internal cultures, it is difficult for marketing departments to have influence over other departments within an organisation, where they may have little authority. Nearly 90 ... is rarely the core department, capable of wielding the influence to drive this approach.' Some clients ...

Set the agenda. Mobilise the business

03 Dec 2012 | by Neil Henderson, St Luke's

until it had integrated its own departments. Agencies do not often get the chance to reorganise ... departments, and so support their move towards a more integrated business. Simply harmonising communications ... that combines an exciting online department store with a responsible credit proposition. Importantly ...

Roundtable Discussion - Plotting the integration journey

03 Dec 2012 | by Stuart Derrick

year undergoing a painful process of internal integration, which brought three powerful departments ... and not being creative enough.' Since the bringing together of the three departments, the company is now more ... department could not have made happen alone. 'That's where integration has got to - the ability to simplify ...

Don't think agency, think digitally

03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA

than a department or process. Good ideas can come from anywhere, but you need to go hunting for them ...

Building integrity

03 Dec 2012 | by Emily James, Rainey Kelly Campbell Roalfe/Y&R

venting their anger across the globe rather than to the complaints department. Even where a company ...

Client View - Three clients take three routes to true integration

03 Dec 2012

with the marketing director and the marketing department, especially with regards to planning. Agency specialisms ...

Branded content: how to get into the 2 per cent

29 Nov 2012 | by Stuart Derrick

and to create your own platforms to take to partners and clients. That needs investment of time and energy. You ...

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