Search results for "Department of Energy

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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

, and we have a whole department in marketing alone doing this kind of modern-company thing. But ... it was fast, it didn't use the energy of a heater, and it didn't damage your hands. What we're always ...

Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum

14 Mar 2013

E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.

Brand agility must not be sacrificed in the name of best practice

13 Mar 2013 | by Graham Oakes

more on technology rarely translates into a desire to work more closely with the IT department ...

Tech: The power of the 'Internet of Things'

18 Jan 2013 | by Graham Oakes

Consider smart meters. EDF Energy is trialling a meter that monitors your electricity use minute by minute and sets a price based on demand. If you use off-peak power, you save money. In the future, such meters might negotiate with your tumble dryer, telling it to slow down when there's a surge in demand ...

Tech: How brands could learn from the Vikings

30 Nov 2012 | by John V Willshire

, departing your own shores to live forever in a brave new world. Be a Viking learn what you can for as long ...

Think BR: Keeping up with technology

13 Nov 2012 | by David Finlay

talent pool and bring specialists into their new product development departments or will they grow ...

Mind the generation gap

27 Jan 2012 | by Nicola Clark

to. Marketing departments are at risk of taking the same somewhat insular approach. Just look ... -side of this is that marketing departments are ageing fast. Had they graduated today, many of those now in senior marketing ...

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

of stationery as an 'office solution'. - 80s: As marketing seeped throughout the firm, and every department ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Russell Davies: Why Sony's data breach serves as a warning to all of us

26 May 2011 | by Russell Davies

to hearing about this stuff - government departments losing disks, major corporations selling off ... as to maximise access to cheap energy. But the effect will be the same - your stuff will no longer be on your ...

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