Why long copy makes up for Tesco's Twitter silence
06 Mar 2013 | by Claire Beale
by someone in Tesco's PR department, for whom the customer is a hazy sideshow (though as Gordon MacMillan ...
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Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
14 Mar 2013
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.
Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm
07 Feb 2013 | by Richard Alford, managing director, M&C Saatchi
Marcantonio/ Manning Gottlieb OMD 38 8= - EDF Energy AMV BBDO/Havas Media 38 ...
Think BR: How our independent retailers can re-build their brand experience in 2013
17 Jan 2013 | by Mano Manoharan
to achieve famous celebs hair dos ? Target 6 th form colleges to create a real sense of energy for all by ...
Think BR: Branding through de-branding
16 Jan 2013 | by Thayne Forbes
Wealth. Selfridges is a luxury department store, and its No Noise campaign featurs some of the world ...
Think BR: Brands are placing multimedia at the heart of the in-store experience
06 Sep 2012 | by Dharmendra Patel
with the customer. Video and store soundscapes draw customers in, creating energy around the store and crucially ... . Because multimedia is able to create energy in the store and connect customers directly with the brand ...
Helen Edwards: Why the NHS brand won't travel well
05 Sep 2012 | by Helen Edwards
in March 2010, with the former Department of Health commissioning director claiming it was 'capable ...
Helen Edwards: Grounds for fair play on pricing
13 Jun 2012 | by Helen Edwards, PPA, Business columnist of the year
Johnson, recently appointed chief executive of US department-store chain JC Penney, declared an end ... now has more than 1000 department stores in the US . - Founder James Cash Penney wanted to create ...
Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
provided is mapped on to all the internal departments and processes which create the experience ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
department will keep friendly journalists on-side, brands today need to cultivate the blogosphere ...
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