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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

, and we have a whole department in marketing alone doing this kind of modern-company thing. But ... it was fast, it didn't use the energy of a heater, and it didn't damage your hands. What we're always ...

Marketers must embrace the commercial realities

management only if they also have experience of the commercial department (page 5). At Diesel (page 14), they ...

Tech: Nike rediscovers its leadership position with FuelBands

, and how much energy you're expending to do it. It syncs with your iPhone, but for more instant, visceral ...

SHIFT: Personalisation key to coping with the death of the tribe

marketing department may be subscribing to quarterly trend reports and highly defined consumer tribes, your ... of people. Liquid business depends on live, liquid research and insight - Your research department may ...

Is there a silver lining for brands in the fallout from the euro crisis?

of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Helen Edwards on Branding: Snakes and Ladders

's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ...

Editor's Comment: Sky's the limit

m UK households with a range of energy services, including maintenance and repair. The plan to help consumers become more energy-efficient makes perfect sense. Apart from its strong sustainability ... technicians. Crucially, Sky has also been trialling its energy service on its 16,500-strong UK workforce since ...

Helen Edwards on Branding: A new consumer champion

Last week Consumer Focus, the organisation that fights for consumer rights, fell victim to the spending review axe. It will be abolished in 2012, saving the taxpayer about 5m a year. Who will take up the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ...

Helen Edwards on Branding: The toughest audience

homogenous than the consumer audience the brand is aimed at. An energy company that targets domestic users ... fatigue could be a factor. Departmental rivalries don't help. Marketers, meanwhile, may conclude ...

Helen Edwards on Branding: Cooking up a storm

great energies to getting that bit right. The resulting brand keys, brand onions, arrows, footprints ... the environment evolve until resources are available for a proper refit. - Red Bull: the energy-drink brand ... . It upset the authorities, but it combined to reflect the irreverent energy of youth that the brand ...

 

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