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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

. Working in other departments, countries and industries enables you to broaden your skills. MAYBE ... business would want in a leader. But ideas and energy get you only so far. A business needs a clear ...

Marketers must embrace the commercial realities

20 Mar 2013 | by Claire Beale

management only if they also have experience of the commercial department (page 5). At Diesel (page 14), they ...

Brand manager of the week: Taskeen Jamal

07 Nov 2012

. If you were a brand, what would you be and why? Energizer - I'm always on the go, with lots of energy ...

Think BR: Whose health is it anyway?

06 Sep 2012 | by Jon Weeks

change across policy areas, such as energy efficiency and non-payment of taxes, as well as the nation ... is to offer three month summaries of the nutritional information. Think of it as a summary of your energy ...

Marketing Guru on... shaking up an underperforming team

21 Mar 2012 | by Mhairi McEwan

When undertaking a review of their marketing department, marketers new to a company need to enlist...Q: I've just started as head of marketing in a new company in a relatively unfamiliar sector. How do I quickly get a handle on how effective our marketing department is and report back to the chief executive? A: Each business has its own unique culture, which could range from 'streamlined, pragmatic ...

Helen Edwards: How job losses can boost creativity

07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

From one viewpoint, the marketing department 'restructuring' plans announced by two of the world's premier brand companies l ook like unalloyed bad news . Hundreds of marketers at Procter Gamble ... . Big global marketing departments became so weighty and complex over the years that they probably ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

and fighting with each other so their focus is distracted - too much energy spent fighting for small ...

Helen Edwards on Branding: Chalk and cheese

26 Oct 2011 | by Helen Edwards

When are marketing and sales departments most likely to find themselves at loggerheads? Round about now, halfway through the final quarter of an embattled year, with tough targets to meet. Whose targets? The sales team's, of course. They are the ones with the quarterly numbers to hit. Marketing ...

CREATIVE STRATEGY: Not Head & Shoulders above the rest, sir

11 Aug 2011 | by Simon S Kershaw

's not as if there's a shortage of blokes in agencies generally and creative departments in particular.

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