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Northern Ireland's challenge to protect its brand

it is vital that the energy and hope that has built up in recent years is channelled into promoting the region ...

Helen Edwards: Take a chance on creativity

If this is the year you resolve to inject more creativity into your brand, who do you invite to get things started with an inspiring pep talk? Who is the right person to reveal to your department ... genius on board. There aren't really any creative corporations or departments - it is always people ...

We can celebrate a more mature profession

-noughties, PR has gained prominence as an employer of talent and a vital discipline within marketing departments ...

Think BR: Six provocations to make planning relevant again

combinations in the creative department. Of course, we then need to brilliantly articulate it. But the magic ...

Think BR: The power of life changing moments

is happy with the reaction, stating that the campaign brings a new energy and is set to stay for the long ...

Think BR: Simplicity isn't a trend, it's a necessity

messages, which served them well when engaging with customers. Energy and banking fared badly with big names like Santander (#116), Barclays (#121) and EDF Energy (#112) propping up the bottom ...

Think BR: Businesses find new purpose

, suppliers, customers, environment and the wider community. It has spawned new job roles and new departments ...

Think BR: The 12 best books about advertising

of advertising is through its narratives, its larger than life characters, its energy and inventiveness ...

Think BR: Big data = better marketing?

clear and user-friendly format will give not only the marketing department, but business professionals ... of the realm of the IT department and is becoming an organisation-wide recognised advantage for success ... need to create systems which are understandable not just by the IT department, but by executives ...

Think BR: Keeping things real

our time and energy? The real world - the one we can touch, smell and taste - or the digital world ... constant, complimentary process however much that might challenge departments, budgets and convenient ...

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