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Think BR: The 12 best books about advertising

14 Dec 2012 | by Paul Feldwick

of advertising is through its narratives, its larger than life characters, its energy and inventiveness ...

The mum dilemma

06 Dec 2012 | by Tash Walker

. Equally, you can look to other brands in the quick short-cuts department for this hint of excitement ...

Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

clear and user-friendly format will give not only the marketing department, but business professionals ... of the realm of the IT department and is becoming an organisation-wide recognised advantage for success ... need to create systems which are understandable not just by the IT department, but by executives ...

Think BR: Keeping things real

03 Dec 2012 | by Sophie Kay

our time and energy? The real world - the one we can touch, smell and taste - or the digital world ... constant, complimentary process however much that might challenge departments, budgets and convenient ...

Think BR: Truth, lies and caveats

03 Dec 2012 | by Adele Meer

and energy markets are all prime examples. Savings will vary, based on individual circumstances and behaviour ... and energy markets struggle, and are unlikely to step away from anytime soon - even though they have created ...

Think BR: The value of accurate forecasting

29 Nov 2012 | by Richard Boyko

forecasting in a completely different light. The big challenge facing their market research department ... research department, well sorry - wrong. And no, it wasn t a brand person either. It was actually someone from the finance department who, like great uncle Herbert s chest, inherited a goldmine, except he just ...

Think BR: How to solve a problem like mobile

27 Nov 2012 | by Guy Cookson

Imagine trying to squeeze a department store into a street corner kiosk. It would be impossible without losing vast amounts of inventory. And yet that's the challenge digital publishers face, as they make the painful transition from being desktop advertising businesses, to becoming mobile advertising ...

Trading Places: this week's people moves

23 Nov 2012 | by Sarah Shearman

executive, departs, Mondelez promotes its lead UK coffee marketer, Peter Seymour and Mike Moran joins Arena

Think BR: Will we watch local TV?

23 Nov 2012 | by David Howard

He may have left the Department of Culture Media and Sport, but Jeremy Hunt s 'big idea' for local television lives on. To date, Ofcom has awarded half a dozen of the 21 licences for local TV services in towns and cities across the country which it advertised back in May. Yet while licensing continues ...

Trading Places: this week's people moves

16 Nov 2012 | by John Reynolds

Advertising Vizeum has bolstered its planning department with three hires including MediaCom s A ndrew Lloyd , who takes the role of planning director. He is joined by James Hankins from MEC ... appointed Brian Storey and Xanthos Christodoulo to head its creative department after the merger ...

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