Think BR: How our independent retailers can re-build their brand experience in 2013
17 Jan 2013 | by Mano Manoharan
to achieve famous celebs hair dos ? Target 6 th form colleges to create a real sense of energy for all by ...
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Snap Fashion attempts to transform how we shop
28 Feb 2013 | by Greg Taylor
of department stores such as Harrods, Selfridges, Liberty and US fashion emporium, Bloomingdales. Definitely one ...
Think BR: Branding through de-branding
16 Jan 2013 | by Thayne Forbes
Wealth. Selfridges is a luxury department store, and its No Noise campaign featurs some of the world ...
Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)
21 Oct 2012 | by Daniel Farey-Jones
, Thursday 18 October) Cameron 'mistake' throws energy sector into turmoil: David Cameron has thrown the energy suppliers into chaos by claiming next month's Energy Bill will introduce legislation that forces ...
Trading places: this week's people moves
28 Sep 2012 | by Daniel Farey-Jones
Katherine Paterson departs from B&Q, while VCCP promotes its managing director Michael Sugden
Trading places: this week's people moves
07 Sep 2012 | by Daniel Farey-Jones
BBDO is continuing to boost its creative department with the appointment of Toby Allen and Jim ... -Pacific CEO, departed the agency last week. ( Campaign ) Follow @DanFareyJones ...
Think BR: Brands are placing multimedia at the heart of the in-store experience
06 Sep 2012 | by Dharmendra Patel
with the customer. Video and store soundscapes draw customers in, creating energy around the store and crucially ... . Because multimedia is able to create energy in the store and connect customers directly with the brand ...
Trading places: this week's people moves
03 Aug 2012 | by Ed Owen
head of media and former interim CEO Ross Levinsohn is departs the company weeks after losing out ...
Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
provided is mapped on to all the internal departments and processes which create the experience ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
Asda appoints a new chief marketing officer while Saatchi & Saatchi boosts its creative department
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