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Think BR: The power of life changing moments

is happy with the reaction, stating that the campaign brings a new energy and is set to stay for the long ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

, Thursday 18 October) Cameron 'mistake' throws energy sector into turmoil: David Cameron has thrown the energy suppliers into chaos by claiming next month's Energy Bill will introduce legislation that forces ...

Trading places: this week's people moves

, while Steve Gatfield departs Naked, in this week's round-up of people moves across advertising

Trading places: this week's people moves

-president for marketing and communications, Ben Moore , are among those departing the electronics giant as part of an ongoing restructure of its marketing department. ( Media Week ) PepsiCo's first president and global ...

Trading places: this week's people moves

.ON , is to leave the energy company to take up a position with the Commercial Bank of Qatar . Davies, who joined E ...

VIDEO: Public reaction to brands around the Olympic torch relay

." Most of those asked agreed that the brands' presence was a welcome energy boost to signal the torch ...

Think BR: Trust you? I don't even understand you

. But some forward-thinking financial organisations are already putting serious resource and energy ...

Why the world needs a desirable bank

departments seemingly ignore them at their peril. Above all else, a bank must be credible and credit ...

Trading places: this week's people moves

Advertising Danny Brooke-Taylor , Dare 's joint executive creative director, has resigned from the agency. ( Campaign ) Hypernaked has boosted its creative department with the appointment of Klas Lusth as its deputy creative director. ( Campaign ) Ogilvy Mather UK has appointed Leo ...

From DM Bulletin to Data and Direct Bulletin

Direct marketers have always understood that knowing your audience is a crucial contributor to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital platforms has increased the number of data flows into marketing departments, adding another dimension ...

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