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The mum dilemma

. Equally, you can look to other brands in the quick short-cuts department for this hint of excitement ...

Think BR: The value of accurate forecasting

forecasting in a completely different light. The big challenge facing their market research department ... research department, well sorry - wrong. And no, it wasn t a brand person either. It was actually someone from the finance department who, like great uncle Herbert s chest, inherited a goldmine, except he just ...

Olympic Games' impact on big brand sales

energy brands), were falling year-on-year (YoY) by 3% over the period six weeks before the Olympics ...

Olympic sponsors roll into town

innovative - such as EDF's recently launched Energy of the Nation campaign to kick start their conversation ...

Think BR: Are you managing what you measure or measuring what you manage?

provided is mapped on to all the internal departments and processes which create the experience ...

Why the world needs a desirable bank

departments seemingly ignore them at their peril. Above all else, a bank must be credible and credit ...

New communities and the value of conversations

, cultivate or align with the particular conversations that generate the most energy - the most frequent ... the energy for the conversation that ignites a brand s community over time Paul Selby, product ...

The moments that matter

at other sectors - mobile, banks, airlines, energy - similar proportions recall particularly positive ...

Turning browsers into buyers

% and the large department stores such as Johnlewis.com take 8% of sales. A massive 83% of shoppers conduct ... through the purchase funnel. In particular, department stores like John Lewis and mass merchants ... for personal electronic items. While women are more likely to browse department store and supermarket ...

Think BR: Brands that grow businesses

. Similarly, Red Bull does not exist just to make a best-selling energy drink. Its brand ideal is to uplift ... Mo t Chandon, champagne Natura, personal care Pampers, baby care Petrobras, energy Rakuten Ichiba, e-commerce Red Bull, energy drinks Royal Canin, pet food Samsung, electronics ...

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