CREATIVE STRATEGY: Snickers scores with a sweet insight
09 Feb 2012 | by Simon S Kershaw
might be called a "traditional energy bar" with an active lifestyle applies in the case of Snickers ...
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Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)
21 Oct 2012 | by Daniel Farey-Jones
, Thursday 18 October) Cameron 'mistake' throws energy sector into turmoil: David Cameron has thrown the energy suppliers into chaos by claiming next month's Energy Bill will introduce legislation that forces ...
Trading places: this week's people moves
21 Oct 2011 | by Sara Kimberley
UK's Rob Atkinson departs for Australia, in BR's round-up of this week's people moves in advertising...and Richard McGrann as part of a strategy to bolster its creative department. The pair join as creative ...
Appointment to view: 'Don't die of ignorance'
01 Sep 2011 | by Sarah Johnson
s Top 100 advertisers league table . This is ahead of the departments planned closure. ...
CREATIVE STRATEGY: Not Head & Shoulders above the rest, sir
11 Aug 2011 | by Simon S Kershaw
's not as if there's a shortage of blokes in agencies generally and creative departments in particular.
Appointment to view: the making of Toyota's Get Your Energy Back
28 Jul 2011 | by Sarah Johnson
of the energy it produces....The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...
Appointment to view: Painting with flowers at the National Gallery
04 Jul 2011 | by Sarah Johnson
energy sources is at the centre of its global marketing activity. GE is also investing in Olympic ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
creative department by hiring Adrian Rossi and Alex Grieve , the creative directors from Glue Isobar ...
Trading places: this week's people moves
10 Jun 2011 | by Ben Bold
of director of strategy, as part of a restructure of its planning department. Wheaton joins from EHS Brann ... of global brand marketing, has departed to pursue "other opportunities". He will be replaced by Viktoria ... retirement from the department store chain was announced in April, will join the trade body for the UK retail ...
The most complained about ads that escaped the censors in 2010
13 May 2011 | by Arif Durrani
." Department of Energy and Climate Change 'climate change' 939 complaints Upheld in part The ASA said : "We ...
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