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Campaign Viral Chart: Sony XBox One spoof leads

the Department of Transport , entered the top five most-shared ads with 188,424 shares. Reaching fourth place ... 4. Department of Transportation "#publooshocker" by Leo Burnett 188,424 shares this week All ...

Debenhams piles pressure on rivals to ban model airbrushing

The retailer had already stopped using airbrushing in its swimwear ads, but said that it was now applying the ban to all its marketing. The department store is taking the stance after publication of several studies suggesting that school girls want to lose weight partly because of the portrayal of women ...

AMV lands government brief to increase electric car sales

will then decide how much funding to contribute. Recent changes to government guidelines mean departments no longer ...

The7stars sends biomass lobbying ads to MPs

. The campaign targets the Department of Energy and Climate Change, MPs and policy makers, calling on them ... emissions, according to Norbord. The subsidies are aimed at meeting targets for renewable energy generation in accordance with the EU Renewables Obligation, but Norbord claims they could see the UK energy ...

Top ten ads of the week

EDF Energy tops this week's chart with 71% recall, followed by Aldi and British Gas in joint second place. Top ten ads of the week Brand Agency/TV Buyer Recall % 1 EDF Energy AMV BBDO/Havas Media 71 2 ...

Mark D'Arcy on what makes a great Facebook campaign

"no, stop it, just have your voice," he urges. He adds: "A lot of the energy a year or two ago ...

Manning Gottlieb retains DWP enrolment brief

Manning Gottlieb OMD has retained the media planning contract for the Department of Work...The Omnicom agency successfully defended the business against WPP s MediaCom and another undisclosed agency. Manning Gottlieb will now continue its work on the DWP s 'I m In' campaign, on which the department plans to spend 8m. The campaign launched in September 2012 and has starred celebrity bosses ...

Pussy ad banned for being 'sexually explicit'

An ad for Pussy, the energy drink, has been banned for being "sexually explicit", despite claiming

Lucozade unveils 'powered by glucose' spot

Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose"..... The ad takes a humorous tone and follows protagonist Dan as he describes his Lucozade Energy drink ... -store activity. The campaign aims to highlight the energy boosting effects of drinking Lucozade. Grey London ... about creating physical and emotional energy, as opposed to merely selling it. We ve used music to great ...

Silk Cut owner rolls out phase three of anti-plain packaging work

The ad shows that in a response to a Freedom of Information request about the effectiveness of plain packaging in 2011, the Department of Health said: "There isn t any hard evidence to show ... the Department of Health accepted that these proposals are not supported by any hard evidence. "We hope common ...

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