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Top ten ads of the week

EDF Energy tops this week's chart with 71% recall, followed by Aldi and British Gas in joint second place. Top ten ads of the week Brand Agency/TV Buyer Recall % 1 EDF Energy AMV BBDO/Havas Media 71 2 ...

Lucozade offers glucose-powered lyrical journey

The irreverent ad for the GSK-owned brand sees central character Dan complete a series of mundane and extraordinary activities, such as hedge trimming, dog walking, tree chopping and crocodile wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency: Grey London ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Tesco Blinkbox - Blinkbox to the rescue Department of Health - Be clear on cancer Brand ... Shell UK - Can an energy company be customer focused? Kerry Foods - Brand revitalisation ... EDF Energy Feel better energy McDonald's - We all make the games Marketing on a ...

Auto brands unite to promote electric cars to sceptical consumers

to create a compelling creative concept that it will pitch to government departments, in the hope ...

E.ON ends acquisition hunt in favour of loyalty marketing

aggressive customer acquisition. Anthony Ainsworth, sales and marketing director at the energy supplier ... awaits an update from the government concerning proposals revealed last November by energy minister Ed Davey that would limit energy brands offering to only four tariffs. Under the proposals, energy ...

Tesco kicks off marketing hiring spree

Tesco is strengthening its marketing department with a major recruitment drive, as it prepares...in one of the recruitment ads. Within its group marketing department, Tesco is looking to fill roles ...

Corrie ad break to give thumbs down to pizza and fizzy drinks

to a Department of Health spokeswoman, Change4Life s budget was used to pay only for the airtime of its ...

Subway pushes '5-a-day' message in new campaign

with the Department of Health, promising to encourage fruit and vegetable consumption among UK consumers. Last ...

John Lewis smarts at 'implied criticism' in Waitrose charity ad

The supermarket launched an ad explaining why it was avoiding profligacy with 'fancy' festive marketing this Christmas , the week before John Lewis is due to air its campaign. A source close to John Lewis claimed that the Waitrose ad has 'raised eyebrows' at the department-store chain, and is being ...

Barclaycard creates magical toyshop to push payment technology

The brand will launch its Making Christmas easier campaign, created by Bartle Bogle Hegarty, on Sunday (11 November), with a 90-second TV ad during ITV1 s The X Factor. The spot shows a father taking a lift to a department-store floor populated by living toys. It ends with the man using his mobile ...

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