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The Annual 2011: Top 10 celebrity ads

that brilliantly introduced the energy drink's new "yes" positioning. 3. Save the Children, David Beckham ...

Asos marketing director Clare Dobbie departs

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.

Debenhams cashes in on Olympics with British-themed homewares for 2012

into cookware in spring. New ranges in other departments include the launch of a Jenny Packham ... department next year. For the first time, brands such as Chanel and Dior will be more widely available ...

Government targets beauty brands with body-confidence pledge

Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse. The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year ...

Is there a silver lining for brands in the fallout from the euro crisis?

of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Macy's 'screamers' by JWT New York

Justin Bieber stars in Macy's new ad promoting the US department store's "Black Friday" flash sale.

Jimmy Choo founder moves on after 15 years

departed only months after its £500m acquisition by fashion group Labelux.

Digital report: Ecommerce - The great ecommerce opportunity

will shift the balance of power in traditional marketing departments. 'The decision-makers are about 40 ...

Brand of the Year 2011 shortlist

of achievements. Department-store chain John Lewis took the crown in 2010, following more than 12,000 votes ... . John Lewis The department-store chain was 2010's brand of the year, but can it repeat ...

Neuromarketing: separating fact from fiction

properly highlighted in the industry, argues Dr Daniel Mullensiefen, lecturer at the department ...

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