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Capitalising your brand

13 Dec 2011 | by Anne Collins

, energy and creativity. In Millward Brown Firefly s research report Harnessing the Vibe of London , we ... , bold melting pot that is vibrant, buzzing with energy and has a unique style of its own. Young ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

The department-store chain has proved that 'sweet' really works with emotive ad.

Sector Insight: Fragrances

07 Dec 2011 | by Jane Bainbridge

sets are heavily pushed in department stores around Christmas, this sector has failed to capitalise ...

European Commissioner backs 'right to be forgotten' data reform

06 Dec 2011 | by Daniel Farey-Jones

observers believe the process may take longer as the Justice department needs to confer with other EC departments. According to a Financial Times report yesterday , the proposals currently include fines of up ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

. Hence the emphasis on 'share of wallet' and indeed the energy and resources placed in developing ...

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

16 Nov 2011 | by Tony Quinn, head of planning, JWT London

Communications/ Big Communications 36 8 ( ) EDF Energy Abbott Mead Vickers BBDO/ MPG ...

I'm a Celebrity scores 10.2 million as Freddie Starr departs

15 Nov 2011 | by Maisie McCabe

'I'm a Celebrity... Get Me Out of Here' had a peak audience of 10.2 million last night, three times higher than any other TV show, as comedian Freddie Starr was taken off in an ambulance after a Bushtucker Trial.

Sainsbury's 'Live Well for Less' boosts sales

09 Nov 2011 | by Matthew Chapman

major television campaign by AMV BBDO. The retailer said it has been focusing its energies ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of achievements. Department-store chain John Lewis took the crown in 2010, following more than 12,000 votes ... . John Lewis The department-store chain was 2010's brand of the year, but can it repeat ...

Sector Insight: Desktops, laptops, tablets

09 Nov 2011 | by Jane Bainbridge

and include electronic retailers, department stores, online generalist stores, specialists, supermarkets ...

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