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Adwatch of the year: Adwatch stars of 2004

's swansong was designed to resuscitate the brand's original entrepreneurial spirit and inject energy at a ...

Reputation 04: year in review

. Some firms' in-house departments may use agencies on a project basis BOTTOM 5 COMPANIES MEDIA ... -house Source: Thomson Intermedia between 1 January and 10 November 2004. Some firms' in-house departments may ... Intermedia between 1 January and 10 November 2004. Some firms' in-house departments may use agencies on a ...

Media Headliner: Robert Ray's youthful image belies experience

The Newspaper Society's new marketing director has the energy to push regional papers forward...to acquaintances, Ray's boundless energy and ingenuous enthusiasm mean he still seems well shy of mid-life. What ... boundless energy and enthusiasm. He needs a proper focus for that. And, because he's constantly upbeat, some ...

Agency selection: The truth about pitches

involvement of purchasing departments and a growing use of agency brokers in drawing up lists, the pitch is a ... those influencing agency selection, purchasing departments, often seen as troublesome by agencies ... Online auctions Agencies are increasingly being asked by purchasing departments to submit pre ...

Political PR from Major to Labour

, Department of Employment and the Department of Trade and Industry during the mid-1980s under Margaret ... -ordinating government communications across departments, leading the comms profession across government, and helping comms departments understand how they can improve their offering to ministers and other senior officials ...

Change of fortunes

,’ he says. ‘There has been growing interest in the media sector and lots of activity in energy. It ...

Guide to power: Power 100 - Next Generation

marketer also needs energy, to enthuse the whole company. How important is it for an ambitious marketer ...

Profile: Charles Naylor, chief communications officer, Credit Suisse Group

love of opera. Former NGT director and Energy and Utilities Skills chairman John Wybrew describes ... company One.Tel and Direct Energy was a good idea. 'You can imagine how difficult it was getting people ...

Thought Leader: Knowledge is key to measurement

of the best. Encouragingly, the recent Department of Trade and Industry report, commissioned by the IPR ...

Top 100 marketing employers 2004

that point,' says Hill. 'But people in the department must keep that passion going and prove that marketing ...

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