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Guardian opens branding unit

20 Dec 1999 | by MediaWeek

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

s creative department did not take to the idea - possibly because it wasn t theirs - but their boss ...

BMP wins Treasury task as Govt targets pensioner poverty

17 Dec 1999 | by Our Parliamentary correspondent

BMP DDB is to create a campaign to encourage poor pensioners to take up all the state benefits to which they are entitled. The Treasury and the Department of Social Security are finalising ... status as the lead agency at the DSS, the agency has continued to work closely with the department ...

REVIEW: Marketing and advertising news in the week’s press

17 Dec 1999 | by JENNY WATTS

of Eastern Energy, the UK retail division of the US-owned energy giant, TXU. Partington left Safeway ...

Fru Hazlitt takes Yahoo! sales job

17 Dec 1999 | by LISA CAMBPELL

the creative services department. Hazlitt joined Capital in 1993 as group sales manager but was promoted ...

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

17 Dec 1999 | by MARGARET PATRICK

department store in Singapore is running a campaign through M It s attracted a lot of attention ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

17 Dec 1999 | by CAROLINE MARSHALL

campaign ... Anchor fires Saatchis ... and the Department of Health reviews its pounds 5 million nurses ...

Somerfield centralises in reversal of strategy

16 Dec 1999 | by ALEXANDRA JARDINE

Somerfield has restructured its marketing department once again, marking a U-turn in the business...Somerfield has restructured its marketing department once again, marking a U-turn in the business strategy it announced in July. It is now seeking a board-level marketing director to oversee a new centralised department. The ailing retailer has merged business units for Somerfield ...

Apple’s European shake-up means axe for UK roles

16 Dec 1999 | by BEN ROSIER

Apple Computer is axing its UK marketing department in the first stage of a radical restructuring...Apple Computer is axing its UK marketing department in the first stage of a radical restructuring of its European operations. Four of the eight staff are losing their jobs. Apple s chief UK marketer, marketing manager Martin Capel-Smith, is expected to leave along with UK product manager Neil ...

CK puts pounds 6m into colour cosmetics

16 Dec 1999 | by ALEXANDRA JARDINE

.50. The launch will give the Calvin Klein brand its own permanent counters in department store beauty halls ... with department stores. The launch comes as Giorgio Armani and Ralph Lauren, both licensed to L Oreal ...

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