31 Jul 1998
| by Our Parliamentary correspondent
after the Prime Minister installed two
key modernisers at the Department of Trade and Industry...The Government signalled a retreat from its threat of imposing
statutory controls on advertising after the Prime Minister installed two
key modernisers at the Department of Trade and Industry in this week s
reshuffle.
The shake-up also effectively headed off Treasury hopes of privatising ...
31 Jul 1998
| by STEFANO HATFIELD
, meaningless
meetings (incorporating hours of travel in between); fruitless bouts of
energy that end up ...
keep them motivated?
The same might be asked of a creative department with 15 teams ...
. And Campaign s the first to say
that creative departments need re-training for the digital age ...
31 Jul 1998
| by ANNA GRIFFITHS
advertising. I am confident Zenith will
provide the strategic focus and creative energy to help us continue ...
31 Jul 1998
| by DOMINIC MILLS
Energy, Lynx, McDonald s and Wrigley s were in the
queue.
The buyer for Wrigley s said ...
and pull
together what is a young but talented creative department.
White began his career ...
picture and to
investigate issues such as whether or not trading standards departments
have sufficient ...
31 Jul 1998
| by Our Parliamentary correspondent
A shake-up of the Government s media buying has helped save
taxpayers pounds 23.7 million, according to new figures drawn up by the
Central Office of Information.
It claims Whitehall departments obtained a media value of pounds 72.7
million from an actual spend of pounds 49 million ...
31 Jul 1998
| by ANNA GRIFFITHS
-fall for advertising
agencies. Lancaster-Gaye added that Creative Solutions, IPC s in-house
creative department ...
-house marketing department?
...
31 Jul 1998
| by ALASDAIR REID
-embracing Ofcom.
The Green Paper was expected to echo that sentiment. But last week, the
Department ...
, unsurprisingly, that it would make a substantial submission to
the Department of Culture. Some commentators believe the ITV paper may
lack a certain sting. They point out that the department - in yet
another ...