million campaign for the main Lucozade Energy brand....looking fresh-faced and full of energy. As he gets on his bike and joins the others, the reason ... as an everyday energy boost rather than just a sport s drink. She added: People think the main brand ... energy strategy for some time. This ad draws on Lucozade s heritage because everyone has very strong ...
for its public affairs and marketing departments....English Heritage has appointed London-based agency Direct Public Relations to develop PR campaigns for its public affairs and marketing departments. Direct PR will receive pounds 350,000 in fees over three years to raise awareness of English Heritage s annual programme of events at its ...
and handle the department s day-to-day news management. Williams is the second former Mirror journalist...John Williams, until last month political editor of the Daily Mirror, has been appointed to the new post of deputy head of news at the Foreign Office. He will report to head of news Nigel Sheinwald and handle the department s day-to-day news management. Williams is the second former Mirror ...
Despite the wealth of coverage on the US Justice Department s latest move against Microsoft...Despite the wealth of coverage on the US Justice Department s latest move against Microsoft, opinion in favour of either side was sparse and, where clearly expressed, often conflicting. Those ... Department of the largest free market economy in the world. Almost all agreed the worst possible outcome ...
an eminence grise, until he has run a government department and demonstrated his command of the Commons ... -placed enemies, such as John Prescott and Gordon Brown who don t want him in their departments and would ...
MediaCom Direct has recruited Diana Rhodes, the former media director of WWAV Rapp Collins, as its new managing director to replace Graham Page, who has left the company. Page departed by mutual consent with the MediaCom Direct board and Rhodes is due to take up her new position on 1 July ...
as client marketing departments have shrunk and time is at a premium. Nevertheless, agency ...
GE Capital Fleet Services has lured Arthur Dalziel away from BMW in Munich to take over as director of corporate communications when Geoff Becque retires. Becque set up the in-house department at the beginning of 1997. It has a budget of pounds 250,000 a year and a staff of three. Before ...
at nothing less. Second, changes at the Guardian marketing department since the agency was appointed meant ...
as the ideal relationship between newspaper marketing department and agency - one that succeeded in producing ...
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