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CAREERS: The Secret Diary of Brian The Brand Manager

the department, or minister without portfolio as Anne Ville delicately puts it....The launch of Mutant is still some way off, so I have become a bit of an odd-job man around the department, or minister without portfolio as Anne Ville delicately puts it. Last week she asked me ... be eliminated. In the 80s he butchered whole departments in the name of his insane theory. Gentle market ...

AGENDA: Are agencies just the job? - A growing number of client marketers are jumping the fence to the agency side to escape corporate politics. What do they find when they get there? Claire Murphy reports

Metropolitan (now Diageo) and the top consumer marketing post at Energis. He says that the change ... in a very project-based way at Energis. If I d come straight from Britvic it would have been a big ...

Pillsbury ads to take over break

for all our brands and we wanted to show our energy and innovation. Reynolds also admitted ...

AGENDA: Can ailing brands be reinvented overnight? - Is it possible to turn a struggling brand’s image around in one burst of advertising? Campari is the latest brand to receive the drastic relaunch treatment Danny Rogers reports.

of the drink and transferred its core attributes of orange, glucose and energy to create the modern, sporty ...

MARKET RESEARCH: Data double act - A new spirit of co-operation between market researchers and database marketers is taking consumer information to new heights. Robert Dwek reports

of information to depth of information. Increasingly, the direct marketing department, if it is still separate ...

Doner Cardwell Hawkins appointed to £5 million G-Shock task

Rogers, G-Shock marketing manager: Doner Cardwell Hawkins bowled us over with its sheer energy, hunger ...

Doner Cardwell Hawkins appointed to £5 million G-Shock task

Rogers, G-Shock marketing manager: Doner Cardwell Hawkins bowled us over with its sheer energy, hunger ...

Doner Cardwell Hawkins appointed to £5 million G-Shock task

Rogers, G-Shock marketing manager: Doner Cardwell Hawkins bowled us over with its sheer energy, hunger ...

Doner Cardwell Hawkins appointed to £5 million G-Shock task

Rogers, G-Shock marketing manager: Doner Cardwell Hawkins bowled us over with its sheer energy, hunger ...

Doner Cardwell Hawkins appointed to £5 million G-Shock task

Rogers, G-Shock marketing manager: Doner Cardwell Hawkins bowled us over with its sheer energy, hunger ...

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