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Eagle Star axes staff after Zurich merger

Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact...Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt. The loss of 30 jobs follows Zurich s decision to subsume Eagle Star s centralised marketing operation into its own separate product ...

CGB drops Harp for stout focus

lager as it focuses all its marketing energy behind its flagship stout....Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma lager as it focuses all its marketing energy behind its flagship stout. Marketing activity for Harp, the oldest draught lager in Britain, has been transferred to Wolverhampton s sales ...

Coutts rejigs to sharpen bank’s strategic aims

division have also been created. The divisions all come under one marketing department. Previously ... . The NatWest offshore business is the only division that has an independent marketing department. ...

DMB&B lands pounds 3m ’back-to-work’ creative task

created highly acclaimed public information ads for the Department of Transport. ...

MEDIA: London Electricity TV debut

competition in the energy markets. The previous sponsor was First Choice Holidays, which took over from ...

Unilever sets up agency training

improved quality control checks between marketing departments and agencies, to get the two to work ...

Pret chief quits in tactics shift

for the food department. Prior to joining the company 18 months ago, she was with Leo Burnett for four ...

Confrontation is better for genius than a dull peace

are in the creative department. So do creative people feel as passionately as they ever did about their work ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

approach. As new business directors hit the phones in droves, BT s marketing department will find out ... -nicking department. Lineker is shown as a child being taken to a match by his grandfather, played by Lineker ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

of doing a Master s degree in marketing or an MBA. Corporations with large marketing departments ...

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