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CGB drops Harp for stout focus

19 Dec 1998 | by LISA CAMPBELL

lager as it focuses all its marketing energy behind its flagship stout....Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma lager as it focuses all its marketing energy behind its flagship stout. Marketing activity for Harp, the oldest draught lager in Britain, has been transferred to Wolverhampton s sales ...

Unilever sets up agency training

19 Dec 1998 | by STEVE BELL

improved quality control checks between marketing departments and agencies, to get the two to work ...

Pret chief quits in tactics shift

19 Dec 1998 | by STEVE BELL

for the food department. Prior to joining the company 18 months ago, she was with Leo Burnett for four ...

One Four One recruits two to help boost UK business

18 Dec 1998 | by CLARE COZENS

joins from the Marketing Store. The two departing staff are the former client services director ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

shores. In January Samsung dissolved its 17-strong marketing department in the UK. And the year has ...

Hungry Santa stars in festive Burnetts McDonald’s spot

11 Dec 1998 | by EMMA HALL

Burnett, is about a day in the life of a department store Santa Claus. Santa starts his day bright, breezy and full of energy, responding to all the children s requests with a cheery If you re very ...

MARKETING MIX: Brand manager of the week

03 Dec 1998 | by LAURA MAZUR

? Chris Evans for his boundless energy, his skill in recognising potential and liking his job so much he ...

MEDIA CASE STUDY: DOMINO’S PIZZA

03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim

marketing department at Domino s that was set up to oversee and support local franchises ...

HOTLINE

27 Nov 1998 | by EMMA HALL

because of changes in its marketing department. Barraclough Hall Woolston Gray is responsible for BT ...

CAREERS: Double take for combined roles - Should the disciplines of sales and marketing come under one directorship? Jane Bainbridge looks at the relative merits of combining the roles

26 Nov 1998 | by JANE BAINBRIDGE

departments once again puts the position, or positions, under the spotlight....Last week s news that Whitbread Beer Company has opted to integrate its sales and marketing departments once again puts the position, or positions, under the spotlight. While many marketers may ... of the two departments will optimise resources to continue to develop and drive the company s brands ...

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