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BORDER LINES: FRANKFURT - Celanese hunts for agency

communications department in anticipation of its flotation. In July it recruited Wilfried Sauer as head...its communications department in anticipation of its flotation. In July it recruited Wilfried ...

Pharmaceutical sector favours deeper analysis

departments....-house PR departments. Eight out of ten conduct favourability analysis and message analysis. Six out of ten PR departments in the sector conduct issues analysis to track how particular issues ... . In eight out of ten departments questioned the findings are used by senior management or at board level ...

Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B

The Department of Health (DoH) launched a new campaign last week, aimed at curbing the increase...The Department of Health (DoH) launched a new campaign last week, aimed at curbing the increase in antibiotic resistant bacteria. Antibiotics have revolutionised medical care in the 20th century - about 50 million prescriptions are issued each year in the UK alone - however, the emergence ...

Moritz Hunzinger negotiates to buy CommServ

communications department at one of the country s largest life sciences groups, Hoechst....FRANKFURT: Germany s top three agency, Moritz Hunzinger PR, is negotiating to buy the 140-strong communications department at one of the country s largest life sciences groups, Hoechst. Hoechst s PR department, CommServ, was set up as its own profit centre within the group, under board member ...

Profile: Miranda Kavanagh, Pfizer - The other side of the PR fence/Miranda Kavanagh adds her own brand of PR verve to drug company Pfizer

department from scratch at Blue Circle and has been responsible for setting up Citigate s healthcare ...

 

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