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AGENDA: Empire building in the digital age - BSkyB is changing the focus of its marketing as it faces up to new multi-channel competition in digital TV. Elisabeth Murdoch spoke exclusively to Anne-Marie Crawford about Sky’s digital masterplan and

was to organise the department in order to put programmes and programme promotion at its heart ... the two departments. Together, Murdoch and Menneer aim to turn Sky s output into the must ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

shores. In January Samsung dissolved its 17-strong marketing department in the UK. And the year has ...

TMW wins Cellnet direct account

. Cellnet s marketing department has gone through a series of changes this year. In January, Ed Carter ...

TMW wins Cellnet direct account

. Cellnet s marketing department has gone through a series of changes this year. In January, Ed Carter ...

McCallum takes merged NHS job

The Department of Health has merged its PR unit with that of the NHS, creating the new board...The Department of Health has merged its PR unit with that of the NHS, creating the new board ... with PR for the over-all Government department should give greater power to a single communications head. McCallum will report to Health Department permanent secretary Chris Kelly and oversee ...

PUBLIC SECTOR: Birmingham Airport promotes Conway

and political relations departments. Conway, previously the airport s public affairs manager, was appointed...and political relations departments. Conway, previously the airport s public affairs manager, was appointed ... impact on the airport and we have decided to merge a number of departments to make us more effective ...

PUBLIC SECTOR: Roe takes Hackney community trust post

done on an ad hoc basis by each department....done on an ad hoc basis by each department. ...

Hungry Santa stars in festive Burnetts McDonald’s spot

Burnett, is about a day in the life of a department store Santa Claus. Santa starts his day bright, breezy and full of energy, responding to all the children s requests with a cheery If you re very ...

Nicholson joins Partners BDDH as marketing partner

by creativity and energy. Of her stint at Doner Cardwell, she said: It was short but sweet. I put together a ... better but we ve been a bit quiet about communicating it. Donna s mix of energy and experience ...

Dome architects seek PR chief for in-house unit

. Simon Smithson, one of the firm s 14 directors said Previously, some of the different departments ...

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