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Media: Guardian promotion

03 Dec 1998 | by LUCY BARRETT

her current role as commercial director with board responsibility for the advertisement department...Carolyn McCall has been appointed deputy managing director of Guardian Newspapers. She will retain her current role as commercial director with board responsibility for the advertisement department, enterprise division and new-media department. ...

MEDIA CASE STUDY: DOMINO’S PIZZA

03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim

marketing department at Domino s that was set up to oversee and support local franchises ...

NEW MEDIA: Bill to aid online trade

03 Dec 1998 | by LISA CAMPBELL

would be swept away wherever it made sense to do so, said a Department of Trade and Industry ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

believe the US Justice Department may push for the company to be broken up into three operating units ...

Marketers try to dilute new EU internet rules

27 Nov 1998 | by JOHN TYLEE

s Direct Marketing Association is urging the Department of Trade and Industry to help change ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

27 Nov 1998 | by MARY COWLETT

by creating a series of half-hour VNRs on energy efficiency. With an editorial balance designed to keep both ...

NEW MEDIA: Allders wedding customers can buy gifts online

26 Nov 1998 | by NEILL DENNY

Allders department store is planning to launch an e-commerce site for its wedding service division....Allders department store is planning to launch an e-commerce site for its wedding service division. The aim is to get consumers who are planning to buy their wedding gifts from Allders to go online and buy gifts straight from the internet. This would save consumers a trip to one ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

30 Oct 1998 | by RICHARD COOK

their snappily-named new-media departments to prove it....their snappily-named new-media departments to prove it. When it became clear that this revolution was ... the make-up of the skill sets in an agency s new-media department that is important. Just as crucial is the relationship of the new-media department to the rest of the agency. I think at the beginning ...

INTERNATIONAL: Naundorf to head Compuserve PR

30 Oct 1998 | by MICHAEL LEAPMAN

department of construction group Hochtief. He will report to Compuserve Germany managing director ...

CAMPAIGN INTERACTIVE: PROFILE/BANT BREEN - Globe-trotting American is ready to boost Burnetts’ new-media profile. Following spells in several countries, Bant Breen tells John Owen that he is, well, sort of ready to settle down

30 Oct 1998 | by JOHN OWEN

the new-media department wouldn t be top of most people s lists. So why has Leo Burnett gone down ... at Burnetts is a broad one. Working with Brien, he will develop digital communications as a department ...

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