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Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

ideas originate outside the Chinese walls of the marketing department. Give consumers ...

Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

08 Jul 2010 | by Mark Banham

as possible before lots of money is spent on implementation." A spokeswoman for the Department of Business ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...

Women on top

11 May 2010 | by Nicola Clark

a department store trumps the internet as the shopping destination of choice. The research also ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

The iPad has received acres of media coverage, bringing with it the risk that marketing directors could end up being blinded by the hype. The flurry of activity in marketing departments would certainly suggest that there is a strong belief that the iPad's mainstream success is a foregone conclusion ...

Jeremy Lee on Media: Context is everything

05 May 2010 | by Jeremy Lee

the following year, presented by Ben Shephard. - The 2010 series was won by 29-year-old energy consultant Pete ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

. This, in turn, can improve life for the creative department, increasing the chance that it will come up ... Unilever's procurement department has been working with promotion risk specialist Umbrella in a drive ... the offer's strength, which helps the procurement department fulfil its brief without compromising ...

Contact Centre Leagues 2010

05 May 2010 | by Melanie May

in a way that doesn't take up your time and energy,' he adds. Outsourcing can be particularly useful ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging whole departments into gloomy introspection ... approach than the recently departed, brilliantly intuitive Simon Clift. Metrics vs intuition should ...

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