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WORLDWIDE ADVERTISING: Turning Japanese - The world's second-largest advertising market is rapidly changing. David Kilburn looks at Japan's creative standards, ads and media

retailers and adapt them for use by distributors, Toshiaki Nozue, Dentsu's executive director, says. In ...

WORLDWIDE ADVERTISING: The mating game - As consolidation has been such a dominating force, John Tylee asks what is to become of those agencies that don't belong to the 'big four' and so are footloose and fancy free?

- with Japan's Dentsu, ever eager to join the global dance but nervous about slipping up, emerging as a ...

WORLDWIDE ADVERTISING: A brief history of advertising - The past 15 years have seen an enormous amount of change in the advertising and media landscapes. Campaign takes a look at the mergers and acquisitions that shaped the sector

, announces its intent to acquire Bcom3 Group. Dentsu will continue to have a significant minority stake in ...

Dentsu profits fall by 34% as World Cup provides £216m billings boost

TOKYO - Dentsu's profits have fallen by 34%, as the slowing Japanese economy took its toll on the...trillion. These falls were in line with analyst predictions, but well down on estimates published by Dentsu ...

Dentsu set to post bigger-than-expected drop in profits

TOKYO - Dentsu, the world's fifth-largest advertising agency, is set to post a bigger-than-expected...Dentsu, Japan's largest advertising agency, has been hit hard by Japan's weakened economy and ...

Dentsu slides as profits expected to fall

TOKYO - Dentsu, the Japanese advertising giant, saw its share price fall today, after news that it...The Japanese press has reported that sources close to Dentsu say that pre-tax profit will come in ...

THE CLIENT CATALYSTS: FRANK CELLA - Nestle's top global marketing figure wants his agencies to think beyond the usual TV strategies

, Interpublic, Bcom3 and Dentsu. What's his view on his agencies in the context of the continuing consolidation ...

Yakult goes for new consumers with cdp-travisully TV campaign

concentrating on the north, where Yakult's sales are weakest. Buying was handled by the sister Dentsu shop CDP ...

CAMPAIGN REPORT ON ASIA: Aspects of Asia - The changes that are happening in Asia are likely to continue, thanks to the lightning pace at which the region is developing

, on account of Dentsu's stake in Bcom3. And, as well as a good choice of networks for clients in the ...

CAMPAIGN REPORT ON ASIA: Life in the fast lane - Campaign asks Richard Pinder from Leo Burnett and Jeremy Perott from McCann-Erickson what they miss about London life and adore about Asia

different too. For 2001, top in size are Dentsu, McCann and JWT. Top in creative quality are Saatchi, Ogilvy ...

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