Opinion: On the campaign couch ... with JB
18 Sep 2009
A: In his excellent book, The Tyranny Of Numbers, David Boyle quotes the American economist Robert ...
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Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
approaches to looking at this data in ways we haven't considered,' says David Boyle, senior vice-president of ...
EMI promotes Boyle to consumer insight role
31 Jul 2009 | by Rachael Gallagher
LONDON - Entertainment giant EMI Music has promoted David Boyle to the position of vice president
EMI overhauls marketing team for digital push
23 Jul 2009 | by Fiona Ramsay
to senior vice president, digital marketing. David Boyle, vice president, consumer insight and ...
How to warm up the bi-polar consumer
07 Nov 2007
fight with our hedonism but as David Boyle pointed out in his book Authenticity - Brands, Fakes, Spin ...
Book review - Authenticity: Brands, Fakes, Spin and the Lust for Real life
25 Jan 2005 | by MediaWeek
Four years on from Naomi Klein’s No Logo, David Boyle argues that the resistance to the march of
OPINION: Why intangibles can't be valued by the numbers
17 Jan 2002 | by LAURA MAZUR, a business writer
problem with this growing fascination with measuring everything, warns David Boyle of the New Economics ...
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