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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

sponsorship to be seen. Economically the year began with ripples of the Asian financial crisis ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

the ABI figures for new pensions sold in 1995 and 1996 (see box) reflects a crisis of confidence in ...

Beef crisis chief wins top MLC job

The marketer who led the British meat industry s response to the BSE mad cow crisis has been...The marketer who led the British meat industry s response to the BSE mad cow crisis has been ...

MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports

There is a crisis in Asia, problems in South America and turbulent financial markets all around...There is a crisis in Asia, problems in South America and turbulent financial markets all around ...

AGENDA: Long live sales promotion - Clive Mishon has taken over as chairman of the Sales Promotion Consultants Association. Here he explains why its name, and the discipline’s role in the marketing mix, are both here to stay

react to a crisis when it is in fact an opportunity. I would not be taking on this challenge if I ...

CAREERS: The Secret Diary of Brian The Brand Manager

document starts off on a shocking but sane note. Apparently GBH is in crisis, severe crisis. As Billy ...

SALES PROMOTION LEAGUE TABLES: Flying ahead of the storm - The buoyant sales promotion sector continues to widen its scope, but will an economic downturn affect growth? Ken Gofton reports

promotion agency, at a time when competitors have been suffering an identity crisis. Therefore MB Sales ...

MOVE ON WITH MOVES LIVE: Looking for a new challenge? Brian Oliver explains how Marketing Moves Live could enhance your prospects

. With such a growing crisis in finding skilled marketing staff, the recruitment events arm of ...

CAREERS: Moves fair fills marketers’ gap - Haymarket is about to launch a new recruitment fair to help companies find suitable, quality candidates to fill those ever-increasing marketing vacancies

A new recruitment fair is to be held later this month to help companies tackle the growing crisis...crisis in finding quality marketing staff. The two-day event - Marketing Moves Live - will be ...

AGENDA: Heinz goes global with its ketchup - Heinz is the latest brand to take up a global marketing strategy, and its tomato ketchup is to lead the way. Claire Murphy looks at the difficulties of mixing local with global content

priority for the company, reflecting the fact that (notwithstanding the current economic crisis) sales of ...

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