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Waitrose replaces Brit as England cricket team sponsor

10 May 2013 | by John Reynolds

Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking.... The deal between the England Cricket Board (ECB) and Waitrose is thought to be worth around 20m ...

UKIP PR chief: 'We're not going to do hit jobs on other candidates'

03 May 2013 | by Daniel Farey-Jones

earlier this week: "Welcome to test match cricket". ...

Made in adland

02 May 2013

cricket bat. "I was in hospital for six to eight months," he says. "One day, I was watching Geoffrey ...

Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea

25 Apr 2013 | by Gemma Charles

becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year...To mark the start of the cricket season and highlight its forthcoming summer of activity, the ...

Thoughtful Ffitch takes MG OMD to higher ground

25 Apr 2013

learning the guitar) Favourite media: Football, golf, cricket and horse-racing on telly, plus the odd ...

FMCG brands are sponsorship 'opportunists', claims cricket chief

18 Apr 2013 | by John Reynolds

up to longer-term deals and are "not opportunists", claims England Cricket Board (ECB) commercial...Perera's comments come ahead of the cricket governing body's unveiling of another financial ...

Amscreen to offer sports and entertainment content

17 Apr 2013 | by Arif Durrani

, including The Lions Rugby tour and cricket s Ashes, culminating with the Football World Cup in Rio 2014 ...

What does the sporting summer of 2013 offer brands?

15 Apr 2013 | by John Reynolds

. Other classic summer events such as the British Grand Prix, The Investec Derby and the NatWest cricket ...

Private View: John Townshend and Andrew Melsom

21 Mar 2013

great democracy of YouTube, the votes have been cast. Then Oxo . Oh, there s a cricket ball being ...

Sport England builds roster to inspire Olympic legacy

13 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

that football, cricket and rugby would not feature in the remit. Agencies will be expected to work ...

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